The band have given a new track, 'Invisible', to (RED) for a free download on iTunes next week - for 24 hours only.
The song, produced by Danger Mouse and mixed by Tom Elmhirst, launches a partnership with (RED) and Bank of America to fight AIDS.
Every time the track is downloaded, anywhere in the world, a $1 donation will be made to (RED) by Bank of America - up to a total of $2m. All the funds will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
'Invisible' will be available on iTunes for 24hours from Feb 2nd - 'Super Bowl Sunday'. A commercial during the Super Bowl will feature the band performing the track, from a forthcoming video directed by Mark Romanek.
Since Bono and Bobby Shriver founded (RED) in 2006, to engage business in the fight against AIDS, it's generated more than $240 million for the Global Fund. (RED) and its partners – from Bank of America, to Starbucks, Apple and others – are working to end mother-to-child transmission of the deadly HIV virus by 2015, in line with the UN Millennium Development Goals.
More in the FT here.
The song, produced by Danger Mouse and mixed by Tom Elmhirst, launches a partnership with (RED) and Bank of America to fight AIDS.
Every time the track is downloaded, anywhere in the world, a $1 donation will be made to (RED) by Bank of America - up to a total of $2m. All the funds will go to the Global Fund to Fight AIDS, Tuberculosis and Malaria.
'Invisible' will be available on iTunes for 24hours from Feb 2nd - 'Super Bowl Sunday'. A commercial during the Super Bowl will feature the band performing the track, from a forthcoming video directed by Mark Romanek.
Since Bono and Bobby Shriver founded (RED) in 2006, to engage business in the fight against AIDS, it's generated more than $240 million for the Global Fund. (RED) and its partners – from Bank of America, to Starbucks, Apple and others – are working to end mother-to-child transmission of the deadly HIV virus by 2015, in line with the UN Millennium Development Goals.
More in the FT here.
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