Arthur Fogel, CEO Global Touring with U2360 Tour Promoters Live Nation, has worked with the band since the 1980's and first took on worldwide promotion with the PopMart Tour.
We caught up with Arthur ahead of one of the European dates and he told us what makes the band's live show so special.
'U2 has this unique ability to play a football stadium and create a connection and intimacy that is unparalleled,' he explained. 'That, more than the spectacle, provides the foundation to be able to do a stadium tour around the world.'
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