U2 lead singer Bono Vox together with his wife Ali Hewson and Veneto-based Diesel owner Renzo Rosso said on Friday that they will be launching a line of jeans 100% made in Africa.
The line of jeans will be produced under the label Edun+Diesel and sold in Diesel outlets across the globe.
The trio announced the project at the IHT Luxury Conference 2012 in Rome and said that the first jeans will be ready to hit the shelves by February.
"When we first spoke about it, I thought oh no, another solidarity project. Instead, this is business," said Bono at the conference.
Source: ANSA
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