Friday, January 24, 2014

(RED), Bank of America and U2 team up to fight AIDS

Big news: (RED) & Bank of America partnership will deliver more than $10 million to fight AIDS. Kicks off with free download of U2 song “Invisible” debuting during Super Bowl 2014.
What a way to kick off 2014! Bank of America today joins the fight against AIDS and our partnership will generate more than $10 million to fight AIDS over the next two years.
The partnership kicks off with a commercial during the Super Bowl 2014 on 2/2 that features U2 performing “Invisible.” The song will be available as a limited edition release on iTunes for free download during the game and for the following 24 hours until 11.59pm ET on February 3rd. After that it disappears! For every download during that time, Bank of America will donate $1 to the Global Fund, the recipient of all (RED) monies. 100% of all (RED) monies to the Global Fund go to fund AIDS programs on the ground in Africa.
What’s more, the bank’s commitment of $10 million has resulted in the Gates Foundation, SAP and Africa’s Motsepe Family matching for a total of $22 million!
As well as raising funds to help deliver the first AIDS FREE GENERATION in over 30 years, Bank of America will be raising awareness for our goal among their customers and employees, and providing opportunities for them to take action at this critical moment in the global effort to eradicate mother-to-child transmission of HIV. Bank of Americaserves one in two U.S. households with a network of approximately 5,100 retail banking offices and 16,300 ATMs, one of the most visited websites in the world, and more than 30 million online banking users and 14 million mobile users.
The clock is ticking. Now is the time to begin the end of AIDS. 
Thanks Bank of America, for joining the fight.

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